O J Way Oren Rosenthal Austin,TX

Traditional Radio Is Dead

Posted in Technology by OJWay on June 28th, 2008 permalink

As part of my ongoing look at entrepreneurs championing new technologies, I sat down with Internet Radio Expert and entrepreneur Mark Lassoff, VP of Sales and Marketing at NLI Media Group, who heads up their Internet Broadcasting Group.

O J Way: What is Internet radio?

Mark LassoffML: Technically, Internet Radio is the distribution of audio entertainment or informational programming via the Internet. What makes it “radio” is that all of the listeners are hearing the same thing at the same time. That’s what’s known as a single feed, just like a traditional radio station. But of course, you hear different programs or content depending on the time you’re listening.

O J Way: So why is Internet radio better?

ML: The net effect is that Internet radio gives people options they never had with traditional station. People are tired of the same 10 stations playing the same music available in every market. Do you like reggae? There are Internet radio stations that format nothing but Marley. Opera fan? Several choices in Internet radio cater to your tastes.

O J Way: What will you find on Internet radio right now?

ML: Internet radio is about to undergo a major change.

Right now, many traditional radio stations simply rebroadcast their signal through Internet radio. Wrong answer! People aren’t looking for another channel of traditional commercial radio.

Another segment would be hobbyists and DJ wanna-be’s. The quality of a lot of these programs is low. These are vanity productions, but the lower costs of Internet radio can help this channel grow.

The new and, I believe, most important segment of Internet radio broadcasters is traditional advertisers who are developing their own content. Here’s the business opportunity: 57% of weekly Internet radio users report listening while purchasing goods at a website. So Internet radio reaches customers right when they’re at a place where they can make purchasing decisions – namely when they’re online.

O J Way: Who would choose to listen to ads? (more…)

100 Days, 100 Nights

Posted in Austin, Music by OJWay on June 25th, 2008 permalink

Here’s some music that caught my attention. Sharon Jones & The Dap-Kings are coming to the Austin City Limits Festival!

I love the way they paid such attention to details in this song and video. I could easily be fooled into thinking it’s vintage stuff from the 1960’s. 

www.Overnetworked

Posted in Technology by OJWay on June 8th, 2008 permalink

When I join an online community, how should I manage my network to make it work best for me? Do I want as many contacts as possible, or should I have a smaller network, composed only of people I know well and trust? It’s a fundamental argument about the merits of quality vs. quantity. The right answer depends on how deeply your computer usage is ingrained into your lifestyle.

 

Some people networ intimately. They share their schedules, their tastes in music, their pictures, and their profiles, and that’s also how they keep up with their friends.  These people may need to keep their online circle of friends in check. Others use the computer to communicate in a more superficial way. Even if they’re sending hundreds of e-mails and texts a day, they don’t reveal much. For these people, their network gets more effective as it gets larger.

 

Six Degrees of Kevin Bacon

  

Reihan Salam makes a case for “Quality” in an interesting piece he wrote for Slate on Facebook Etiquette called The Facebook Commandments

What should you do when someone you don’t like or don’t know sends you a friend request?

Most of you will hold your nose and accept the request. But why? This is like allowing a corsair-wielding pirate to board your vessel without a fight. Once you’ve accepted too many faux friends, Facebook becomes a real slog.

Reihan views Facebook as a vibrant online community, and not just a network. But I’m not a Facebook user. (More on that later.) I use LinkedIn, and I use it as a career resource to help me find people and be found. LinkedIn shows profile information on contacts within three degrees of separation, so having well-connected connections quickly broadens my world. I pretty much think that by now I’m three degrees away from everyone in Austin I’d want to meet. Zale Tabakman is a hardcore LinkedIn user, and he makes the case for “Quantity.” He should know; he himself has an extended LinkedIn network of 9 Million people.

 

Where’s The Middle Ground?  (more…)

What bug is this?

Posted in Austin, Science and Bugs by OJWay on June 2nd, 2008 permalink

Beautiful Big Big
Sitting on my front porch. It was very big, about 4″, and as you can see, quite beautiful. Anybody know what this is? Please tell me!